Images can create an impression so it is perfectly sensible to use those which are visually stirring to capture the attention of your readers. Obviously you don’t need an expensive DSLR to take pictures at all.
Taking good pictures and marketing simply relies on your ability to communicate your message. Because of this, your images should reflect the nature of your brand.
Taking good pictures and marketing requires artistry rather than fancy gadgets.
You can excel through simply using the rules of composition and photography. A lot of people think that a good photo is simply a matter of showing off a shallow depth of field. But the rules of composition and generating interest in your frame is absolutely paramount.
Now let’s go over a few basic principles in photography.
The first thing is balance. If you want things to have symmetry, keep some these components in mind. Generally, this also applies with showcasing the environment in which you work. Fundamentally, all the elements need to come together in a symmetrical fashion.
You can place your subject or model in the center while everything in the room is at the sides. Now, balance can be symmetrical or asymmetrical. Sometimes asymmetrical balance involves placing things towards to either side of the frame.
In marketing or advertising, it is important to keep things interesting and avoid simply clinging to some cliches.
- Rule of Thirds
A lot of the time, amateur photographers simply place things splat on the center. However if you use a grid feature on your camera, you can position objects anywhere where it constitutes a third of a given area in the frame. You call these intersections “power points.”
In short, power points are great areas to place your focal point. Sometimes, you don’t even need a grid. You can simply position objects a little to the left or a little to the right the same as with asymmetrical balance.
Keep in mind that there is a foreground and a background. This principle applies to illustration, drawing and even video. It’s important not to take for granted the ability to showcase elements in the foreground such as a table a chair. Juxtapose those with the background such as the windows and the walls.
And if you’re photographing the exterior of a house you can balance it by creating 1/3’s of human subjects below. While conversely, you create 2/3’s of the actual background which depicts the home itself. In short, take advantage of how the camera can relate to objects in front of it. All the same, mind how you depict the background in a way that encompasses a bigger scope.
- Include repetitive elements
If you own a physical store it is good to place your elements and products in a cohesive fashion. It is important for your customers to know about the nature of your products. Obviously, this means their prolific nature is what can encourage them to purchase stuff anyway. Repetition helps attract your customers about the nature of those products.
- Real estate Marketing
If you’re selling a home, it is fundamental to include the whole breadth and scope of a premises. This is what attracts potential tenants or home buyers into securing this premises. And if the home appeals to them they associate this with a feeling of warmth and lodging.
- Production Design
If you own a growing ecommerce and physical store these principles apply. Also, they do apply if you are into the business of a real estate professional, or someone striving to be an advertising giant. You need to present your space a way where your audiences would find them palatable.
Now I’m not suggesting you embellish your premises to the degree that you’re no longer truthful in your pictures. Home showings are important. But so is the ability to create an office space or store which appeals to buyers.
It is important to plan things out of what you want to be shown in front of the camera.
- Be Authentic
Again, aside from creating good pictures also write good copy which can enable you to present your products or services in a way that is believable. Needless to say they should include entire scope of the things which you are marketing. Relate to them on a personal level. If you show that you care, they might be inclined to purchase your products.
You don’t need expensive equipment.
All in all you don’t need to use expensive equipment although using a little studio lighting doesn’t hurt. Having professional equipment like an incandescent and diffuser is always helpful. If you’re taking good pictures and marketing, it goes to show that you have a certain audience in mind and you want to present your products or services in a certain way.
It’s important though that you should decide how you want to present yourself.
Take advantage of Remote Staffing
It’s perfectly possible for you to take advantage of an Offshore Remote Staff where a Managed Operations company just like ours at iSuporta can help you.But we can’t decide the manner in which you wish to create your branding. Unless you want to hire us to be your Marketing Consultant or Partner.
If there are tedious aspects of your business you want us to shoulder, Let us Know and we’ll arrange for you to have your own Remote Employees. Meantime, take those pictures and make sure they look good for the Web!