Outsource Digital Marketing to the Philippines
Digital Marketing has become such an important aspect in today’s advertising environment. Social media has taken the world by storm. Ever since the beginning of the World Wide Web there has always been the proliferation of information, messages, images and video content that has become the benchmark of reaching people.
These days as Google has become the Number 1Searching giant, it has become essential then to be able to target the right people and assure that their reach is absolutely crucial. There cannot be any stone left unturned if you wanna reach the right audience. Below are just some of the major categories of Digital Marketing.
Search Engine Optimization has taken rise as one of the most prominent forms of digital marketing. The thing is, before it was just as easy as building a website and you were good to go. But because the majority of People and Brands have been putting themselves online, then the way you frame your content and make it presentable is crucial in being searchable.
The goal of Search Engine Optimization is to make yourself Number One when someone Googles your name.
Or if someone Bings you for that matter.
There are a number of ways to go about this and these days Google has grown smart enough to flag you if you’re simply using underhanded techniques. The way to go about SEO is to actually make sure that what you’re doing is understandable and captures the attention of not just readers — but people who search.
People who are gonna type in the keywords of YOUR industry are the ones you ought to be thinking about in creating your SEO driven content.
Copy Writing will always be a part of the advertising world whether in digital or its analog forms.
You’ve seen it in Billboards, Trucks and Sign boards.
But these days, advertising has gone digital and it has become necessary to some of the Best of the Best techniques of enticing copy to grab people’s attention but in context of a Digital Space.
Copy Writing, in context of Web based marketing is all about placing headlines, or short bursts of text across different materials including websites, emails or social media posts in order to entice buyers and let them be aware of your brand.
Social Media platforms need to be organized and managed by your employees, that costs time and money, why not outsource them?
Content Writing can be broken up into different categories they can include:
Blogs are the most popular form of online content writing there is. Anyone can do it OR almost everyone thinks they can do it. But there is an art and a science to writing the best blogs and these simply cannot be done on a speculative manner. Often, blogs can be reader friendly because they can include photos and videos and most of all links to your social media pages which people can click on.
Sometimes, these can be research papers, or even White Paper articles. These are informative pieces of content that are written in a Problem-Solution manner.
Of course because of the advent of the World Wide Web, White papers can now be turned into digital documents or eBooks. They can be disseminated across the Net pretty easily and oftentimes are the hook for Lead Capture Forms.
If someone takes an interest, then you can get their information by having them fill out a form and then giving them their free Content.Emails
Email marketing is often the next logical step after you’ve captured the information of your leads and prospects.
It often starts with a question.
WordPress might say “Did you know that Paid subscriptions rank better than Free websites?”
In this example, their goal is to get you to subscribe to one of their plans. Of course it is true that you’d serve yourself better if you pay for a domain, but in this example, they also show and lay out the advantages and steps necessary for getting your website up and running.
These can be short and sweet and often technical and boring. Product descriptions might include how a product is used. If for example you’re selling a grill in your ecommerce website, you need to include all the specifications that readers would need in order to understand the nature of your products.
If you’re selling software applications, then your Content Writer needs to list down all the features and benefits and what versions there are.
Product descriptions are a science and you need someone to do them expertly.
Copy Writing for the Web or Web Copy is absolutely essential to get right and often is in line with the rest of your other strategies. Sometimes this needs to change from time to time to reflect the kind of brand you have.
Short bursts of Online Text are often crucial in order to capture the attention of readers.
The way you place them in the different corners of the website matters.
TV and Video advertisements have been around since the golden age. And since the Internet, particularly social media has become the hub for visual media. Your videos need to be short, concise and understandable.
Video Marketing often requires the following talents:
This is the person who prepares the camera. You need a camera that at least records 1080p to ensure crisp and pristine HD output. Ideally they are equipped with the lighting and the tools that enable filing to be an efficient process so you can capture the amount of takes and coverage you need to create your advertisements.
If you’re able to produce the video yourself, you might need the services of an editor who is able to put all these things together. It’s necessary because you may need to make cuts, changes, add music. And if you’re a Digital marketer, of course you’re going to need some editing tasks done.
Actors and Voice Talent
In creating your videos and audio visual content. It’s pretty obvious you’re going to be needing the services of Actors or Voice Talent who can be able to bring your message life. They need to be articulate, attractive and often people who look like those whom you’re trying to represent.
Sometimes, you might also need to employ a Writer to be able to develop your scripts and create them into something that reflects the nature of your online content.
If overseeing your digital marketing campaign is your passion and you can do it as a one man army if your practice hasn’t yet grown, then by all means see to it yourself.
BUT if growing and scaling has gone a bit challenging and your forced between the option of opening an expensive office over there OR incorporating where you may need to invest a speculative amount, have you considered a better option?
Offshore Outsourcing is often the best course if you want to be able to launch your Startup but without all the expensive costs.
Have you ever considered WHERE you can get the same Quality of Digital Marketing Specialists but at 70% the Cost?